The project:
Brochure content for the Floating Venice development which is part of the Heart of The World project in Dubai.
Sample copy:
An awe-inspiring masterpiece
Venice is more than just a breathtaking location, it’s a way of life.
For centuries this ancient city has defied convention and risen from its sunken pillars into a truly magical destination. Home to some of the most historic palaces, theatres, film festivals and architectural spaces, the romance of Venice unleashes inspiration within artists, visionaries, and musicians, and has become a muse for countless artistic and technological advancements over the ages.
Appearing almost afloat on its lagoon emerald waters, this is a city where you can relax, unwind and drift away with your thoughts.
The project:
Brochure content for the Floating Venice development which is part of the Heart of The World project in Dubai.
Sample copy:
An awe-inspiring masterpiece
Venice is more than just a breathtaking location, it’s a way of life.
For centuries this ancient city has defied convention and risen from its sunken pillars into a truly magical destination. Home to some of the most historic palaces, theatres, film festivals and architectural spaces, the romance of Venice unleashes inspiration within artists, visionaries, and musicians, and has become a muse for countless artistic and technological advancements over the ages.
Appearing almost afloat on its lagoon emerald waters, this is a city where you can relax, unwind and drift away with your thoughts.
The project:
Brochure content for the Floating Venice development which is part of the Heart of The World project in Dubai.
Sample copy:
An awe-inspiring masterpiece
Venice is more than just a breathtaking location, it’s a way of life.
For centuries this ancient city has defied convention and risen from its sunken pillars into a truly magical destination. Home to some of the most historic palaces, theatres, film festivals and architectural spaces, the romance of Venice unleashes inspiration within artists, visionaries, and musicians, and has become a muse for countless artistic and technological advancements over the ages.
Appearing almost afloat on its lagoon emerald waters, this is a city where you can relax, unwind and drift away with your thoughts.
Freelance copywriter dubai
THEGOODLIFE
Blog posts
Sample copy:
Parra Air Max 1 and Zoom Spiridon Release
Almost a decade since Dutch artist Piet Parra dropped his last Air Max 1 design, he’s back with yet another iconic release. This time, fans can expect two drops from the creative genius, a reimagined Air Max 1 and the Zoom Spiridon. Staying true to the artist’s illustrative style, both silhouettes feature an abstract mash-up of polka dots and stripes inspired by the city and countryside.
Responsible for some of the most coveted Air Max 1 colourways in history (2005’s Brownstone/Blue Reef-Dark Oak version) the pressure was on to design something that would work for both the long-standing collectors and newcomers to the sneaker scene.
The initial concept stage started with a few simple questions. “Who is the audience today? What risks can be taken? How can I do something that has not already been done?”
“I made a drawing first and then thought, ‘How can I get a shoe to be involved in this piece?’" he says. “Back in the day, I was thinking colour blocking. I didn't think about that this time. I just wanted to make cool work and then see how the shoe can relate to it.”
One of the most evident design features of the Air Max 1 is the withholding of the shoe’s lateral Swoosh. “It freed up that panel to incorporate the cloud that's in it now. But I was also very — and still am —very afraid of what people will think of it. It does change the shoe visually.” While the risk opened up possibility, it also instilled in Parra a new confidence in pushing collaborative boundaries. “In some weird way, I feel freer now than earlier in my career,” he notes.
On the retail version of the Air Max 1 and Zoom Spiridon, Parra’s pattern is expanded across the silhouettes, both carrying the blue Swoosh, with his autograph appearing on the forefoot. The fun twist is that the two shoes reveal the signature placement’s origin. “The Spiridon has that little Swoosh on the front. The first time saw that I thought, ‘That's perfect. You put your little logo there,’" he says.
